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Traditional Tieguanyin Tea industry development mode

And its characteristics

The development of traditional Chinese tea industry, can be divided into three main ways of development:

1, continually expand the scale of production. Tea mainly embodied in the development of the plantation scale development scale and production processing scale. The former mainly government behavior, and the latter is mainly based on the enterprise operation the government behavior. So, basically,tie guan yin tea production organization behavior mainly produce government action. All learned, the south has accelerated in developing various high quality tea garden. Meanwhile, local government established the leading enterprise in driven, government projects continue to support, production enterprise scale is more and more big, the introduction of production line more and more modern. The introduction of modern production line, improve the production efficiency, but, at the same time, it increased agricultural production costs. Because tea raw material request processing near the seasonally strong ones, production, many modern equipment in visiting with BanTingChan shut-down or state.

2, constantly expand traditional tea and all kinds of tea wholesale market scale. Across the country, all kinds of tea emerge in endlessly. In the supermarket, there are on the street, most of the distribution in various wholesale market. According to not complete count, the kinds of different kinds of tea were more than 800 home wholesale market. Including origin wholesale market, XiaoDe wholesale market, tea distributed market various county and municipal: there, there’s also like guangdong fangcun, Beijing maliandao. Provinces city or larger cities will have, medium cities also in intensify planning. Wholesale market fast development, on the one hand pushed tea production, on the other hand, increased sales of fierce competition, promoted the rapid development of tea commercial real estate.

3, changing the shape of Tieguanyin Tea. Now, China is mainly six kinds of tea, decades unchanged. Green tea, oolong tea, yellow tea, white tea, black tea, black tea. Around this, local governments in 6 categories according to their own tea resources characteristics and pursue tea products in shape aspects of innovation. In order to shape the particularity of the foundation, sure place for excellent tea. Pursuit of excellent tea everywhere, due to limited resources, market and small, generally small scale. The most suitable materials excellent tea, be in commonly clarity around, so, whole tea garden of raw materials to make excellent tea less and less. Other materials most waste. Therefore, there are two phenomena in tea region, on the one hand, excellent tea a high price, on the other hand, ordinary tea nobody production, causing the raw material waste, the overall efficiency is low.

Traditional tea industry development mode key features:

1, the production scale expands unceasingly, and the economic benefit is relatively low. The survey found, in some places, no matter whether the region for tea, also vigorously develop, some local unexpectedly will also used for development of rice fields gardens, not only change the nature of the land, and at the same time seriously affect tea quality. Tea factory scale also expands unceasingly, according to not complete count, from 2002, were built since the start of the scale of production enterprise over 2,000, equipment import a lot of. Because of seasonal characteristics of tea production, so, a lot of devices cannot run more efficiently, not only cause equipment, and improve the product waste the price.

2, the traditional ChaDian seek perfection, tea wholesale market more and more. In China, a second is, tea is more tea wholesale market. dragon well Tea in 1912 gandour is given priority to, wholesale market is real estate primarily. So, no matter how tea wholesale market, the development, the total set off of small-scale peasant economy characteristic.

3, tea products to continuously pursue physical appearance and price of the high-end. In the spring XiaoOu across the country, regardless of tea grown, auction, appraisal, BBS, tea culture, tea festival activities more frequent. On the one hand, promote the tea market active, on the other hand, but also promote the business and tea market tea deviate from.

4, production of assimilation mingled with the circulation of homogeneityphenomenon more and more serious. Production of homogeneity is mainly manifested in the tea mainly grown in various ways: governments at different levels of development organization farmers tea garden. At present, there are also firms held in directly. On this basis, we will vigorously support agriculture leading enterprise, and then do a little a lot of tea market, develop the tea culture festival, etc. So, from the national tea region look, development mode and management mode is the same. You only have to walk, to any a market ChaDian always possible to buy all kinds of tea products. Products very much the same, management style also are basic and same, tea is a miniature of the national tea market.

5, production and circulation two competition, lower benefit. Due to the introduction of the Tieguanyin Tea tree breed all basic and same, the shape of tea very much the same, the thinking of innovation are always so several tea category, so, judging from the market, customer orientation is basically the same. This caused two competitive strange phenomenon, “scattered, disorderly, small, low” of the general development of failed to be changed. Overall, tea primary processing is completed, especially the peasant excellent tea. Because tea garden distribution is more dispersed, production and operation in decentralized state. The general rule is spring production, marketing. After spring The production and business operation management and sales or relatively disorderly, overall smaller scale. Due to the small, again with production primarily, economic benefit is generally low.