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Tieguanyin Tea commodities properties
Tie guan yin Tea as a commodity, first with a general commodity marketing aspects of generality, secondly, it has its own some characteristics of the. The hobby product characteristics. Tea Tea to average consumer, it with alcohol and tobacco, is a hobby like the taste, people were told it to its utility consumption depends on the extent of understanding and recognition. Tea as a drink, and coffee, coke, milk and other competition and has certain alternative role. At this time, tea demand elasticity is larger, but must degree is not high, annual per capita tea consumption level is low, at more than 1, the demand elasticity of demand change tremendously tea. Our frontier minority areas, tea is the staff of life. Due to climate environment, religious belief, diet and lifestyle habits and other reasons, people cannot live without tea, known as the “would rather not without food, three days without tea,” said one day, this time, tea become people daily necessities, similar to the grain, oil, salt, meat food, demand elasticity is lesser, necessary degree is high, tea years per capita consumption is very big, at this time of demand elasticity of less than 1, tea needs relatively stable. Tea cultural features of goods. Tea with cultural characteristics in consumption, this endows tea commodities deeper significance and value. For example, China’s zhejiang hangzhou area 18, annual production of tea tree gilles 1000g around, but at auction to 100,000 yuan. China hangzhou west lake longjing tea, was awarded the state gifts each year, listed season upon level west lake dragon well market price for 4,000 to 5,000 yuan / 500g, tea commodity prices have already far dozens, hundreds of times higher than the production cost, at this time, tea commodities has given the cultural profound, enhance the value, tea demand elasticity into infinity. China tea market supply and demand elasticity
At the end of 1990s, the rapid rise of China excellent tea, make domestic tea market products structure undergone a fundamental change: the big tea occupied 95% of leading tea with excellent tea structure into a 60 per cent market structure, China tea market supply and demand elasticity change. Famous tea becomes market dominant, to average consumer, tea hobby product characteristics, made in people with lower incomes, tea for prices and consumer demand for the change performance income elasticity; When consumers’ income reaches a certain level, consumer demand will lack of flexibility in tea consumption, because consumers are limited. Therefore, in accordance with the demand elasticity of tea tea category, grade, consumers’ income, district preferences and drinks such as the change of the different alternatives. Famous tea in high-grade tea prices continue to rise, shows that our high-grade excellent tea market demand affected by price is lesser, have certain rigidity. From supply perspective, the tea price rise, stimulate the agreementtea farmer enthusiasm, tea garden area expanded rapidly, indicating that the supply of larger. Tea elastic And the excellent tea in the tea and low-grade than demand elasticity, the high-grade tea small less elasticity of supply. At present, the bulk of tea in the tea, except export domestic market is mainly edge pin market and low-income markets, its domestic sales, sales amount about 40% about 15%. In addition to edge pin market more stable outside, the rural market needs further development. China tea market product diversification, tea product differentiation is remarkable
Our tea area is wide, tea germplasm resources abundant, production of dragon well Tea into black tea, green tea, oolong tea, yellow tea, black tea, white tea six tea kind. Various kinds of tea, and further into many small classes, for example, black tea: time black tea, small kind of black tea, red broken tea, etc. Green tea, so tea market category more product is extremely rich diversity. Our tea products powerfully exists not only shows that the differences in tea products itself characteristic difference, such as: the shape of tea, color, taste and quality rating, still behave in tea packaging, brand, services, and products with different consumption areas such as consumer groups, so our tea product differentiation very significant, causing market subdivision and all kinds of tea products market share different.