meizitang

Any business, no matter size, should have certain strategic thinking. Based on many years to join the tea summarizes research some experiences on how to investment, joining chain operation in selecting tie guan yin tea and operations be cautious.the paper, hope to prepare to enter and enters chain management investors help. Whether transparent, equipment procurement work price is transparent, whether to have complete logistics distribution system, whether to have overall marketing project planning.
The proper tea in selected after joining brands, do not mean that the joining trader can secure, joining trader need to voluntarily inn, running a tea in the concrete operation, and general set up shop and no two business. In how to run, this paper focuses on the following aspects of chain three points:
A, location to have the right
Many joining trader complain, say they chose good tea brand to join in, but didn’t receive imagined returns. Problems in mostly out of tea shops on improper selection store location. Different products and brands, to store the same. The address of requirements Look for brand is very important, find the brand’s address set up shop, also indispensable.
As the joining trader, choose to address is an important step of success. In fact, in this respect, enterprise also have the same principle. For example, in the whole nation has nearly hundred chain stores clustering ChunMing tea set of auspicious success rate reached 95%, poly auspicious spring headquarters have a selection of rigorous procedures, including: standard
1, the target consumers whose business characteristics, do? What are the fixed residents around? What are the customers and flow?
2, the income level of consumer groups from customer’s consumption level, judgment and predict future half a year’s consumption trend.
3, consider the rent factors, should be comprehensive consideration of the sales forecast, Maori sent, cost level, decided to click on trade-offs.
Second, purchase to real
Stock is the center of the whole business chain. Generally speaking, chain enterprise according to the characteristics of its product line to put forward the request. Our restocking The purpose of the enterprise shall clearly, hope members much stock. But then consider themselves as members of the market and capital situation, carefully study the local market consumer demand, abide by the principle of gradual, in constant operation practice pinpoint consumer habits, find the missing into line.
Because each district development is not balanced, consumption level, consumer consciousness and customs each are not identical, the recommended products chain enterprises in other places, not necessarily in locally sold sell. Many joining trader in open a shop early restocking will inevitably have not marketable, slow-moving, backlog wait for a phenomenon. In order to avoid these problems, the joining trader in early now many species and should follow the principle of small number in understanding the local consumer preferences, then restocked. In addition, as members do not want credulous manufacturers can return commitment. Want to know restocked easy, return difficult. The joining trader and chain between enterprise due to the return of disputes than common occurance, from the beginning, avoid restocking businessmen in later needless trouble.
Three, seek common ground while reserving differences
Chains and chain between enterprise’s seek common ground while reserving differences, is joining trader needs to pay attention. For example, in Beijing open a poly auspicious spring dragon well tea shops and open a gather in xiamen, cheung spring tea shop in the variety of products, there are certain differences, more suitable for beijingers tasting tea kind of maybe just corresponding ChunMing tea and get more auspicious according to headquarters franchisees need to develop some suitable for beijingers taste of tea products. In addition, such as promotional activities such will also according to regional differences and different.
Can see from this, for your speaking, in specific business, with one hand in brand, management way to maintain a high level of consistency; on On the other hand, also cannot hidebound, combined with the local market environment and consumer habits to planning his career. Everything in fact as the core, do it in two. Some of the rules in and enterprises, to the conflict, and truthfully report and enterprise fully consultation, try to get enterprise understanding and support. The market is changing, the most important is flexible switch.
In addition, in the chain management, the specific franchisees still need to pay attention in the following issues:
1, personnel management. Chain business, and there is a very clear management standard, chain employee wants to master those norms as soon as possible, staff training from reception on etiquette and product knowledge, tea join store management, financial knowledge, regulate the aspects of reception behavior.
2, the store layout. Tieguanyin Tea with chain stores style first keep highly consistent headquarters of circumstance, proper combination of local folk, into local characteristics.
3 and marketing strategies. Internal and external market through tea franchisees, not just waiting for customs door, sit shop, but through the store business sales, establishing various interests channels.
4, cost control. According to own actual situation rationally spending, do not want credulous Tieguanyin Tea chain-like management “first scale” view. After profit