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3. Comparing of the consumer groups between the light-fragrant and luscious-fragrant oolong tea
It is revealed by the market investigators that the consumption group of light-fragrant oolong tie guan yin tea has three main features: firstly, they are mainly youth with a larger proportion of ages from 21 to 35, and more women than men; secondly, intellectuals are in the majority; thirdly, the consumers love to buy tea in the exclusive agencies, that’s because the exclusive stores sell salable and dependable quality tie guan yin tea with full service.
The luscious-fragrant oolong tea predominants the old customers as its consumption group. These customers focus on the tea with great passion, and most of them have a successful career, are full of money, leisure, and artistic appreciation with a strong consumptive power. Currently, the Wuyi Rock tea has a market price of at least 500rmb yuan per 500g while the ceiling price of Dahongpao Tea reached up to 8800rmb yuan per 500g. The price trend shows that the luscious-fragrant oolong has a powerful market potential.
4.Technical definitions of the light-fragrant oolong dragon well tea and luscious-fragrant oolong tea
Using different methods of tea processing system, the aroma of the finished product will has different characteristics. The processing method of oolong tea combines the advantages of green tea and black tea, containing the processes of both semi-ferment and frying, so that the finished tea is along with flower and fruit fragrance, which is normally called “the made fragrance”. The main elements affecting “the made fragrance” are leaves manipulating, wrapping and kneading, and baking